SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are valuable, powerful business tools seem to be similar as both are geared towards generating traffic to the website, but when we look the terms deeply these are absolutely different traffic generation method. Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business. But search optimization can be a difficult strategy to manage if you don’t know how to compare SEM vs. SEO. The tactics may sound the same, but they are two very different approaches to search optimization. If you use the terms SEM and SEO interchangeably and don’t know the differences between the two, you won’t be able to communicate a clear and effective strategy for improving your visibility in search. What is SEO and SEM SEO or Search Engine Optimisation is the process of optimising a website to rank prominently on the organic search results.SEM or Sear...